New site!

My website, much like my work, is ever-evolving. I care very deeply about detail. In many ways you (as a witness to magic) don't always get to see the nuances and subtleties we put into our performances. We spend much of our time refining them to a point where you aren't aware of them. My job is just that: to hide the truth so that you may have an astonishing experience. Good design works much in the same way.  If it's easy to use and appealing it's because it's designed so well that these touches become invisible.

Something that's stuck with me for a while is from the heart of a professional tinkerer you may have heard of, Steve Jobs:

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

 

 This is how it feels to be a magician. You spend hours, days and even months on details people will never see. But I know they're there so I strive to make them as refined as I can. And because these details are unseen it's often upsetting that I can't reveal them to you. But nonetheless gratifying. 

I often have felt that my website could act as a place where I could reflect to you all the details I care so deeply about. So here we are. It's been about two years since I last updated the site. I consider this a new beginning, a fresh start, but more importantly years of tinkering. It's simpler to navigate (thanks to SquareSpace) and hopefully aesthetically pleasing. All of the design work, I'm proud to say, is done by yours truly. Most of the photography by my friend Ben Arons.

I do hope you love it as much as I do. Ladies and gents welcome to the brand new NowYouSeeHim.com! Enjoy.